Facebook Places and What It Means To You
Good afternoon, are you marketing well today?
Facebook announced yesterday the launch of their location place application and let us take a look at what that means to you.
The service is similar to Foursquare in that you can create and “check into” places, most importantly know what you and your friends are doing. Facebook places uses GPS to allow folks to check in on their mobile phone, also the service allows you to leave tips and comments for people to see. Lets say for example you had a great steak at The Precinct (in Cincinnati), you can let others know that and for your friends to drop by.
The application also uses the GPS to identify other “hot” spots within a particular geographic area, possibly close to other places you have identified. Currently, the service is only available on the I-Phone, however you can use your laptop as well.
What does this mean to you, the marketer? Basically, quite a bit! Businesses are already clamoring to claim all of their locations in a certain city or across the country. It would be wise to create specific badges for specific locations of a restaurant, bar, etc.. The other interesting piece here would be to offer exclusive deals just through the Facebook application, I recommended the same thing awhile back with Foursquare.
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Foursquare currently has a little over 2 million users, while Facebook has north of 500 million users, so certainly there is a lot of potential for exposure here.
For the entire article, please see http://marketmpb.blogspot.com/2010/08/facebook-places-and-what-it-means-to.html
thanks, matt
Matt Blum is a marketing expert with over 12 years experience in business and higher education. Look for this expertise at http://marketmpb.blogspot.com.
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