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Day Spa & Salon Breaking NEWS: Great New Feature on Facebook

Re: Day Spas, Beauty Salons, Massage Therapists, Hair Salons – Do This TODAY!

Facebook has just announced Places, the long-awaited feature that brings location-based functionality to the most popular social network in the world. And, it has some interesting marketing potential for YOUR business.

According to Facebook, “Places is a Facebook feature that allows you to see where your friends are and share your location in the real world.

When you use Places, you’ll be able to see if any of your friends are currently checked in nearby and connect with them easily.

You can check into nearby Places to tell your friends where you are, tag your friends in the Places you visit, and view comments your friends have made about the Places you visit.

Connect with people on Facebook in a completely new way.”
How to Use Places

First of all, you or a Facebook friend in your group will need a smartphone. If you don’t have an iPhone, you’ll have to use the Facebook touch mobile site on a browser that supports both HTML 5 and geolocation.

You can add places, check in to places that already exist, and tag people who are with you.

If you have an iPhone or access to one, here’s what I recommend you do right away:

Get your Hair Salon or Day Spa location entered into Facebook Places immediately!

Just follow Facebook’s instructions below:

1. Access the Places application on your supported device.
2. Click “Check In.”
3. Click the “Add” button to the left of the Places Names search box.
4. Enter a name for the new Place as well as an optional description of it. Then, click the “Add” button at the bottom right of the page.
5. You will then have the option to both write a description of what you are doing at the new Place, and/or tag your friends there.
6. Click the “Check In” button to share your visit.

“Keep in mind that any Place that you create is public. This means that other people may see your created Place while browsing Facebook or the Places application.”

Once your location has been added to Places, either by you or by another local Facebook user, just go to the Place page from Facebook.com and click the link that says “Is this Place Page your business?”

If you claim the location as your business, it will become a Facebook Page. You can then post updates to people who like the Page, update your business information and more.

This is what makes Facebook Places so cool.

I really think Facebook Places is going to take off when the application is accessible on all devices and all countries.

For now, get your beauty salon location into the system. I’ll be sharing more updates on how to maximize and leverage Facebook Places as soon as more information becomes available.

Places – Who. What. When. And now Where.

Dedicated to making you more money with less stress,

P.S. Other Tips…
If you’ve got other early-use tips to share with our readers, please let us know about them in the comments section of our site. We’re eager to learn how people are using Places, especially when it comes to business uses.

What do you think is the best way to approach Places for people and businesses?

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Facebook users carrying their smart phones will soon be able to check in to real-life locations such as restaurants, pubs or live concerts. The new feature is called Facebook Places. Sharing your whereabouts with friends is its main focus. (Aug. 18)
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Facebook Places and What It Means To You

Good afternoon, are you marketing well today?

Facebook announced yesterday the launch of their location place application and let us take a look at what that means to you.

The service is similar to Foursquare in that you can create and “check into” places, most importantly know what you and your friends are doing.  Facebook places uses GPS to allow folks to check in on their mobile phone, also the service allows you to leave tips and comments for people to see.  Lets say for example you had a great steak at The Precinct (in Cincinnati), you can let others know that and for your friends to drop by.

The application also uses the GPS to identify other “hot” spots within a particular geographic area, possibly close to other places you have identified.  Currently, the service is only available on the I-Phone, however you can use your laptop as well.

What does this mean to you, the marketer?  Basically, quite a bit!  Businesses are already clamoring to claim all of their locations in a certain city or across the country.  It would be wise to create specific badges for specific locations of a restaurant, bar, etc..  The other interesting piece here would be to offer exclusive deals just through the Facebook application, I recommended the same thing awhile back with Foursquare. 

Foursquare currently has a little over 2 million users, while Facebook has north of 500 million users, so certainly there is a lot of potential for exposure here.

For the entire article, please see http://marketmpb.blogspot.com/2010/08/facebook-places-and-what-it-means-to.html

thanks, matt

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10 Ways to Use Facebook for Increasing Web Traffic to Your Site

More than 115 million people login to Facebook every month. It is the largest social networking tool and a great place in the web for building your brand and driving traffic to your site. However, if you are not familiar with the viral techniques that work in the Facebook platform, soon you will find your brand tarnished. You can gain quick exposure to your businesses using the techniques discussed in this article.

1. Build a Facebook network. Before you start implementing any of the techniques discussed here, you need to develop a network of Facebook friends. To do that, join a few groups that are related to your business and a few groups that you are passionate about.

Ask people in the groups to add you as their friend. Facebook also has nifty tool that suggest people you would like to know. Send request to these people to add you as their friend. Send a short note explaining why you want to be their friend. If send 20 requests a day, you will have a network of more than 1,000 friends in two months.

2. Update your status every day. Login every day and update your status. Don’t use status messages like “I am sleeping now”, “Just came from work”. These types of status messages are not interesting. Use quotes from famous people about a specific niche, for example love, dedication, work ethics, peace, war, etc. You can also use jokes. Your aim is to draw people’s attention to your messages so that they would click on your profile to know more about you.

3. Wish birthday wishes everyday. Facebook also shows upcoming birthdays of all friends in your network. Every day send birthday wishes to friends whose birthdays are due. Read their profiles to know more about them and write a nice personal message on their walls. Don’t use canned birthday messages for everybody.

When you write on a friend’s wall in Facebook, everybody in the network gets updated news feed. You need to write something that get attention. You may craft a 10 to 20 attention grabbing birthday messages and than personalize them slightly for each friend.

4. Create a business page. Besides your personal page, you should also create a business page. Creating a business page is similar to creating a personal page in Facebook. Design a nice logo and use it for your business page picture.

Next, become a fan of your business page. You can use your business page to launch targeted Facebook ad campaign. Promote your Facebook business page using blogs, blog comments, etc. and ask people to become a fan of your business. Use some promotional materials, like free t-shirts, free eBooks etc as incentives for becoming a fan.

5. Tag promotional photos using friends’ names. Upload all promotional photos to your business page. Some people tag these photos with the names of their most influential friends in the network. Your promotional photos will show up in your friends’ news feeds. Once you setup a network of friends, make a list of friends with high number of friends, preferably more than 1000. Setup your mini network to tag each others names in promotional photos.

6. Change your relationship status regularly if it is possible. One of the least frequent activity in Facebook is changing the relationship. Because people don’t change their relationship frequently, Facebook places a great deal of importance to relationship change and send the news feeds to everybody in your network whenever there is a change in your relationship status.

People have explored this loop hole to attract attention to their profiles. They change their relationship almost weekly and try to attract visitors to their profiles. It is up to you to adopt this technique because it may not reflect your true relationship status. If you do adopt this technique, don’t forget to publish some promotional materials in  your personal feed.

7. Attend Multiple Events. True to its college root, Facebook is all about friends gathering at some place for an event. Facebook gives high priority to events in the news feed. Your goal is to RSVP all the events in your network even if you miss a few of them.

When your friends see you as a frequent event attendee, they consider you as an event resource. The trick  is to show your name in all the places you can. As your friends see your name multiple times, some will be curious to check your profile.

8. Import your blog post. If you have a blog, import your blog’s RSS feed into Facebook. Facebook will publish the articles in the feed as Facebook notes automatically. Encourage your friends to comments on your articles in Facebook notes. You can also tag friends in the articles but don’t overdo it.

9. Post comments on popular groups. Visit popular Facebook groups that you have joined regularly and post comments. Just like blog comments or forum posting, Facebook   comments on popular groups will attract attention to your name and profile. Add something valuable or post a link that adds value to the topic under discussions.

10. Start your own events. Events are very popular in Facebook and if you can promote it properly, it will have viral effects and thousands will register for the event. Send invitation to your network friends who have thousands of friends in their networks and also to attractive female friends in your network who may not have a large number of friends.

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