The evolution of Social Media in Current Business Scenario

Author writes regularly on Social Media Expert, social media management service, social media marketing, social media expert, Digital media and marketing company, social media marketing brisbane, Social Media Consultant for more details please visit :- http://socialmediabrisbane.blogspot.com/

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Here are a set of six questions asked of me by a Marketing student. I thought I’d share these with the world, because these questions actually provoked answers that would peak the interest of most business owners. Enjoy:

1. How do you think social media is changing the landscape of Australian business? It’s not changing, it has already changed. Our means of communication has evolved beyond traditional methods. Now we can talk/ask/find anyone in the world, at any time. Commercial entities within Australia are already harnessing the opportunities presented by Social Media. There are over 2 billion consumers engaged within the social networks asking each other where they should spend their money. If a business isn’t part of that conversation, they might as well not exist.

2. Are there any risks involved in using social media? As with any marketing, there are always risks. Just like TV, Radio, Newspapers, Billboards – one slip-up and your credibility hangs in the balance. The trick with Social is that you have to mother your potential customers, listen to their concerns and respond with their best interest in mind. Worst-case scenario is going into crisis-management mode, just like BP did with their oil spill… but no risk is bigger than non-involvement – you can choose not to take part in Social Media, but you cannot silence the sentiment of online consumers, whatever way that swings.

3. Do you believe that businesses and organisations are fully harnessing the capabilities of social media? We’re seeing positive growth of Social Media uptake in Australia, but Australia is far behind the rest of the world when it comes to commercialising their online presence. It’s not just about having a Facebook Page, a Twitter account and a Blog – you have to own it. The minute you lose your frequency, you lose your customers. Social is about commitment, and I do believe getting Australian businesses to view Social as an integral part of the food chain is still far off the maintstream horizon.

4. Are there aspects of social media that we haven’t even grasped yet? It’s definitely the cult-like, niched environments that Australian businesses aren’t using. Everyone’s heard of Facebook, Twitter and YouTube, but not too many are interested in Viral methods like Digg, Delicious and StumbleUpon, or geolocation-based platforms like FourSquare, Facebook Places and Gowalla… In Japan, they’re using QR codes everywhere, and communicating with the public in more interactive ways – these are the things that are still left for Australian businesses to grasp.

5. What does the future hold for social media? If it’s not something that will disappear, will it plateau? Social Media will never disappear. The platforms we know and love might merge, be replaced, or evolve, but they’re here to stay. The power of communicating Socially is something to take seriously. 75% of global newspapers are experiencing a decline in revenue, Yellow Pages are getting thinner, Blockbuster is bankrupt – and all point the finger at Social Media. The trick is not to view Social Media as a necessary evil, but to hold it in the same regard as a mobile phone. Where would you be without yours?

6. What is the importance of social media for a small, medium or large business? Absolutely crucial. There is no other way to engage, interact and generate business faster, with a qualified group of consumers, than Social Media. If a company is spending million per year on traditional marketing, and you took just 5% of that for Social Media use, you would eclipse your traditional marketing exposure within a few months.

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The rumors are apparently true — at an event today at Facebook headquarters, the social networking site revealed that it will, in fact, be launching a deals service for Facebook Places. Watch out, Foursquare. Deals is a new application within Facebook’s iPhone app (which just got a refresh) that lets you find deals at nearby businesses. There are four types of deals: Individual Deals (for discounts, free stuff or other rewards), Friend Deals (where you and a pal claim something together), Loyalty Deals (for the regulars) and Charity Deals (which allow you to donate to a cause). The service is only available in the refreshed iPhone app, but Android users can access deals via touch.facebook.com (as they did when they wanted to use Places before the Android refresh). So how does it work? Users can find deals by looking for the yellow icon when go to check in using Places (see below). Simply click on the deal to claim it, and then show it to the cashier to cash in. Deals claimed will be shared on your News Feed, which will allow your friends to reap the same benefits if they so choose. Right now, Deals will be rolling out in the US over the next few days, but Facebook says it will be expanding over time. Currently, a ton of businesses are offering deals, including Chipotle, GAP and The Palms Las Vegas! You can check out more details on the Facebook blog. Facebook has also posted a video to show other merchants how they can start using the Deals platform. This announcement is …

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