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Why people are friending your brand on Facebook
Startups like Klout may have a hard time convincing brands they can prove how influential social media followers are. But dozens of studies aim to figure out why consumers are mentioning, following, or friending brands via social media.
Read more on e-Consultancy

Foursquare CEO: Soon Everybody Will Be Doing Check-Ins
Foursquare CEO Dennis Crowley is speaking on stage with Kara Swisher at the D: Dive Into Mobile conference, and he just admitted that Foursquare’s basic idea of checking into locations is going to become a commodity.
Read more on Business Insider