The 404 702: Where it’s the end of the world as we know it (podcast)
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Facebook Deals: How It Works at Street Level
Facebook announced some cool new mobile tricks today, including the ability to offer special deals to Facebook users who participate in the Facebook Places location-based service. Read more on PC World via Yahoo! News
What Opportunities Are There With Facebook to Market Beyond the Web?
Facebook is not only a great place for people to hang out and socialize, but also a powerful marketing tool that can be used to expand your reach and bolster your business. While it is obviously deeply embedded into the online world, that fact does not mean you have to limit your promotional tactics to the web when leveraging it. Below are just a few of many ways Facebook marketing can prove highly effective beyond the web.
Local Events
One opportunity you have as a marketer to leverage Facebook away from the web is connecting your fans with a local event. This event could be centered around anything your brand is sponsoring or somehow involved with. The presence you have established on Facebook could work wonders for making this initiative a success. For example, it could help you create awareness for the gathering, and also tailor certain elements to the preferences of your fans. Create enough buzz, and this could turn out to be a worthwhile venture that engages locals and improves the overall perception of your brand.
Connect Like-Minded Fans
Another opportunity you have for strengthening your marketing efforts outside of the web is providing a way for your fans to connect with each other. Consumers are increasingly demonstrating their loyalty to brands through a variety of iconic elements. Livestrong has a bracelet, Foursquare has a badge, and Google Reader has a patch. Your iconic element could be a Facebook decal that locals can stick on their window to promote your fan page. By providing some form of connection, fans that support you on the web can help bridge the gap between your online and offline marketing endeavors, and also identify and interact with each other on their own accord out in the real world.
Location-Based Marketing
The last opportunity we will look at is associated with one of Facebook’s latest initiations, location-based data. Though it is currently in its early stages, Facebook Places could eventually prove to be a gem by allowing users to check into local businesses and tell friends where they are. That alone speaks volumes in terms of potential, but there is much more to it. Once your business location is registered in the Places database, you can engage your audience by rewarding fans for paying visits to your establishment, making purchases, or simply recommending your business to friends. If you are looking for ways to make the most of Facebook outside of the web, Places is a tool you definitely want to keep an eye on.
Facebook may be natively situated on the web, but there are no rules stating that you have to restrict yourself to online marketing. So you say you have already invested too much time and energy into establishing a presence
Now Pay Close Attention —
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Using your Facebook Fan Page to increase your business exposure and revenue is simpler than you’ve been told. Everyone with a facebook fan page faces the same two problems:
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Infographic matrix: Foursquare vs Facebook vs Gowalla vs Yelp vs BrightKite vs. Where.com vs Booyah vs. Loopt comparison guide Image by Mark Fidelman
The location based social networking space (LBSN) fascinates me. And with the arrival of Facebook Places the space is going to heat up fast.
But when I first set out to discover the ideal LSBN for my lifestyle it was a difficult process. There were a few comparison guides between Foursquare and Gowalla but nothing that covered all of the major players in the space. Therefore the process (at least for me) took several weeks and several experiments with each of the Tier 1 LBSN’s.
Well instead of making you suffer through the same process, I decided to make an infographic decision guide matrix for you in order to help you decide which LBSN to use.
Don’t Bother Creating A Facebook Deal Just Yet
Businesses should hold off signing up for Facebook Deals, the check-in deals product Facebook is trying out on Facebook Places. The checkin rate for Facebook Places is still far below Foursquare’s , so for now it’s not worth investing the time — and possibly money — into working with Facebook to create a deal. Read more on Business Insider
Here’s How Facebook’s Check-In Deals Will Work – “Extremely Reliable” Details
Facebook is testing out a check-in rewards program for its Foursquare-like Facebook Places, an email obtained by All Facebook suggests. Facebook hasn’t confirmed the project, but All Facebook says the source is “extremely reliable.” Read more on Business Insider
The Top Five Applications on Facebook – Strongest Social Network Marketing Tools
Social network sites have not only become famous for their networking aspects but also for their capability of having had proved to be a very strong tool of social network marketing. The top five applications that can help in Facebook marketing are:
Networked Blogs Application: this application on Facebook updates the profile feed of each person for every new blog post. The blog owners get the opportunity here for building a good reader base too. Once one gets to gather proper web traffic, more features become accessible like being able to send messages to the readers.
Simplaris BolgCast: this application is good for monitoring the blog RSS fees for every update on the part of a small business owner or any business owner who owns a blog and helps one to keep updating the profile feed every time there is a new blog post. The most advantageous part of this application is that it automatically updates one’s status feed. It also places an icon against the feed update which would attract the visitors.
The LinkedIn Profile: the LinkedIn Badge can be put on the Facebook profile info tab. This would help increase number of visitors on your LinkedIn profile by allowing the visitors to click on the LinkedIn badge which would direct them there.
Profile HTML: standard HTML code can be put on the profile or a fan page.
Facebook Video: the default application of video on Facebook. Placing a video on your page automatically increases visitors. This can prove to be one of the most efficient social messaging tools.
Using facebook marketing can be very effective especially since facebook is one of the most popular social networking sites. Facebook business is relatively new but holds great prospects.
Now Pay Close Attention —
Using your Facebook Fan Page to increase your business exposure and revenue is simpler than you’ve been told…
[Problem #1] How To Find Interested Facebook Users
[Problem #2] How To Bring Them To Become Your Fans
Facebook Fan Supply has been solving these two problems for hundreds of satisfied customers. The Facebook Fan Supply System has been tried and tested and known to produce excellent results.
Facebook Fan Supply has a free 25 Facebook Fans Trial so you can try before you buy, so I highly recommend that you test this system first and see some results.
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With over 500 million users, Facebook is bay far the greatest marketing arena online. But to take advantage of this amazing tool, it is always a good idea to get a head start on your competition and Buy Facebook Fans.
Go to budurl.com to learn more about mobile marketing for your business. Facebook Places is poised to change the way history is recorded, we’re tying memories to locations. AMAZING! Video Rating: 5 / 5
Gowalla Expands into Yelp’s Turf with City Pages and Verified Businesses
Gowalla is expanding into Yelp’s territory with the release of three new features that help users discover more about their city while giving businesses more control over presence on the location-based social network. The first of these three new features… Read more on Mashable
Eating the Dog’s Food
I knew a woman who worked for a packaged goods company. She worked on snack foods, but the company, a huge, multi-national conglomerate, also made high quality pet foods. If you visited her at work, her desk would be covered in the crunchy snacks she helped create. Next to her desk, her neighbor had an unfortunate supply of rat poison, the product on which he worked. A few desks down, a co … Read more on SlashGear
Loopt app gets Facebook Places support
Loopt, one of the original location-based services, has integrated support for Facebook Places, allowing users to see “check-ins” from friends on both Facebook and Loopt in the same app. Read more on Macworld
Loopt Integrates with Facebook® Places, Plots Your Friends on One Map
Loopt, the mobile connection to people and places around you, today announced it has integrated Facebook Places with the latest version of its app for iPhone and iPod touch, making Loopt’s friend-finding capabilities even stronger. Read more on Business Wire via Yahoo! Finance
5 Ways to Stay Safe on Facebook
Embarrassing photos, questionable “friends,” and sneaky applications abound on Facebook. Don’t let gaffes like these unravel your social-networking experience — or worse, your life. Here’s how to stay safe. Read more on Fox News
SeptBreakfast – 9 Image by LunaWeb
Chris shows the group some great examples of animated logos.
Sept. 1, 2010 – Chris O’Conner from Prodigi Arts shares insight into the impact video and animation can make on business. Then, we split into our core conversation. This month, the topics the attendees chose included WordPress, Foursquare, Facebook Places, and web video.
SeptBreakfast – 15 Image by LunaWeb
Sept. 1, 2010 – Chris O’Conner from Prodigi Arts shares insight into the impact video and animation can make on business. Then, we split into our core conversation. This month, the topics the attendees chose included WordPress, Foursquare, Facebook Places, and web video.
SeptBreakfast – 13 Image by LunaWeb
Sept. 1, 2010 – Chris O’Conner from Prodigi Arts shares insight into the impact video and animation can make on business. Then, we split into our core conversation. This month, the topics the attendees chose included WordPress, Foursquare, Facebook Places, and web video.
MoD urges staff not to use Facebook Places
Location service could put employees at risk The Ministry of Defence(MoD) has warned employees not to use Facebook’s new geo-location service, Places. Read more on PC Advisor
PO OP-ED: The wise probably ought to avoid certain ‘Places’
The most amazing thing about Facebook s newest feature is that some hive-mind employee actually thought people would want their so-called friends to know their geographic position at all times. Read more on Chambersburg Public Opinion
