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by Kim Smith

Otara Market: A Penny Pincher?s Kiwi Dream

Otara Market: A Penny Pincher’s Kiwi Dream


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Home Page > Travel > Destinations > Otara Market: A Penny Pincher’s Kiwi Dream

Otara Market: A Penny Pincher’s Kiwi Dream

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Posted: Nov 20, 2009 |Comments: 0
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Owing to its sun-kissed landscapes along stretches of prime beachfronts, Auckland well- deserves its title as the City of Sails. Spread out amidst the Manukau and Waitemata‘s picturesque ports the city is a hub of natural wonder with its cascading hills, lush rainforests and volcanic mountains. Home to the proud heritage of the Maori community, Auckland is a modern day metropolis that encompasses a mainly Polynesian, Asian and South Pacific islander population.

Renowned as one of New Zealand’s most popular holiday destination the locale offers a wide range of attractions such as Rangitoto Island, Auckland War Memorial Museum, the  Sky Tower, Kelly Tarlton’s Antarctic Encounter and Underwater World  as well as the iconic Auckland Harbour Bridge.

With some of the nation’s premier designer clothing outlets, Auckland is also a shopper’s paradise where one will be spoilt for choice. The trendy shop fronts along Queen Street and High Street, famed for their exclusive collections while the Ponsonby, Newmarket and Parnell boutiques are also available. Department store fanatics can hit the suburbs where Albany Westfield, St Lukes, Botany Downs and Sylvia Park are located in addition to the DFS Galleria.

Those who are looking for a bargain can do no better than Auckland’s quaint street markets where one finds not just an authentic Kiwi shopping experience but local goods galore. Dubbed Manukau’s premier attraction, Auckland’s Otara Market welcomes a staggering 5000 shoppers each Saturday with its impressive collections of art, jewellery, crafts, clothes, music and fresh produce. A fantastic display of Polynesian customs is not all that’s on offer at his bustling outdoor market as Asian, Pakeha, Pacific Island and Maori vendors line the colorful streets of the Otara Market in a melting pot of culture and vibrancy.

You can find anything from humorously captioned t-shits to conventional Tapa wear as well as quilts and   pacific island handicrafts alongside CD’s, jewels and fashionable attire. Stroll along the over 250 storefronts of the Otara Market while listening to the pulsating beats of Pacific Island music and the scintillating aromas of  Chinese pork buns, over-fresh rewana bread and Cook Island doughnuts.

A stunning collection of fresh flowers are also sold here while Chinese and Indian food stalls offering a myriad of scrumptious treats are also available. The finest fresh produce in Auckland also finds its way to this pleasant market where food connoisseurs are sure to find the ingredients for their next culinary masterpiece.

Having launched the career of  fashion houses such as Dawn Raid Streetwear who first set up shop at the Otara Market , this meandering, ever-growing bazaar is a bargain hunter’s dream come true as the best that Auckland has to offer is for sale here at a fraction of  the cost.

When it comes to luxurious Auckland hotels it is difficult to surpass The Langham Auckland. Ideally located, this comfortable Auckland hotel serves as the perfect base for holidaymakers and corporate travellers.

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Naveen Marasinghe
About the Author:

Pushpitha Wijesinghe is an experienced independent freelance writer. He specializes in providing a wide variety of content and articles related to the travel hospitality industry.

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Pushpitha Wijesinghe is an experienced independent freelance writer. He specializes in providing a wide variety of content and articles related to the travel hospitality industry.

South Seas island hopping including Noumea, Ovalu & Isle of Pines in New Caledonia, Vila & Luganville in Vanuatu & Lautoka, Levoka & Suva in Fiji Islands on board Holland America’s Volendam

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Local Events

One opportunity you have as a marketer to leverage Facebook away from the web is connecting your fans with a local event.  This event could be centered around anything your brand is sponsoring or somehow involved with.  The presence you have established on Facebook could work wonders for making this initiative a success.  For example, it could help you create awareness for the gathering, and also tailor certain elements to the preferences of your fans.  Create enough buzz, and this could turn out to be a worthwhile venture that engages locals and improves the overall perception of your brand.  

Connect Like-Minded Fans

Another opportunity you have for strengthening your marketing efforts outside of the web is providing a way for your fans to connect with each other.  Consumers are increasingly demonstrating their loyalty to brands through a variety of iconic elements.  Livestrong has a bracelet, Foursquare has a badge, and Google Reader has a patch.  Your iconic element could be a Facebook decal that locals can stick on their window to promote your fan page.  By providing some form of connection, fans that support you on the web can help bridge the gap between your online and offline marketing endeavors, and also identify and interact with each other on their own accord out in the real world.

Location-Based Marketing

The last opportunity we will look at is associated with one of Facebook’s latest initiations, location-based data.  Though it is currently in its early stages, Facebook Places could eventually prove to be a gem by allowing users to check into local businesses and tell friends where they are.  That alone speaks volumes in terms of potential, but there is much more to it.  Once your business location is registered in the Places database, you can engage your audience by rewarding fans for paying visits to your establishment, making purchases, or simply recommending your business to friends.  If you are looking for ways to make the most of Facebook outside of the web, Places is a tool you definitely want to keep an eye on.  

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