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Author writes regularly on Social Media Expert, social media management service, social media marketing, social media expert, Digital media and marketing company, social media marketing brisbane, Social Media Consultant for more details please visit :- http://socialmediabrisbane.blogspot.com/

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Article Source: http://www.articlesbase.com/ – The evolution of Social Media in Current Business Scenario

Here are a set of six questions asked of me by a Marketing student. I thought I’d share these with the world, because these questions actually provoked answers that would peak the interest of most business owners. Enjoy:

1. How do you think social media is changing the landscape of Australian business? It’s not changing, it has already changed. Our means of communication has evolved beyond traditional methods. Now we can talk/ask/find anyone in the world, at any time. Commercial entities within Australia are already harnessing the opportunities presented by Social Media. There are over 2 billion consumers engaged within the social networks asking each other where they should spend their money. If a business isn’t part of that conversation, they might as well not exist.

2. Are there any risks involved in using social media? As with any marketing, there are always risks. Just like TV, Radio, Newspapers, Billboards – one slip-up and your credibility hangs in the balance. The trick with Social is that you have to mother your potential customers, listen to their concerns and respond with their best interest in mind. Worst-case scenario is going into crisis-management mode, just like BP did with their oil spill… but no risk is bigger than non-involvement – you can choose not to take part in Social Media, but you cannot silence the sentiment of online consumers, whatever way that swings.

3. Do you believe that businesses and organisations are fully harnessing the capabilities of social media? We’re seeing positive growth of Social Media uptake in Australia, but Australia is far behind the rest of the world when it comes to commercialising their online presence. It’s not just about having a Facebook Page, a Twitter account and a Blog – you have to own it. The minute you lose your frequency, you lose your customers. Social is about commitment, and I do believe getting Australian businesses to view Social as an integral part of the food chain is still far off the maintstream horizon.

4. Are there aspects of social media that we haven’t even grasped yet? It’s definitely the cult-like, niched environments that Australian businesses aren’t using. Everyone’s heard of Facebook, Twitter and YouTube, but not too many are interested in Viral methods like Digg, Delicious and StumbleUpon, or geolocation-based platforms like FourSquare, Facebook Places and Gowalla… In Japan, they’re using QR codes everywhere, and communicating with the public in more interactive ways – these are the things that are still left for Australian businesses to grasp.

5. What does the future hold for social media? If it’s not something that will disappear, will it plateau? Social Media will never disappear. The platforms we know and love might merge, be replaced, or evolve, but they’re here to stay. The power of communicating Socially is something to take seriously. 75% of global newspapers are experiencing a decline in revenue, Yellow Pages are getting thinner, Blockbuster is bankrupt – and all point the finger at Social Media. The trick is not to view Social Media as a necessary evil, but to hold it in the same regard as a mobile phone. Where would you be without yours?

6. What is the importance of social media for a small, medium or large business? Absolutely crucial. There is no other way to engage, interact and generate business faster, with a qualified group of consumers, than Social Media. If a company is spending million per year on traditional marketing, and you took just 5% of that for Social Media use, you would eclipse your traditional marketing exposure within a few months.

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Oscar Lock –
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Author writes regularly on Social Media Expert, social media management service, social media marketing, social media expert, Digital media and marketing company, social media marketing brisbane, Social Media Consultant for more details please visit :- http://socialmediabrisbane.blogspot.com/

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Author writes regularly on Social Media Expert, social media management service, social media marketing, social media expert, Digital media and marketing company, social media marketing brisbane, Social Media Consultant for more details please visit :- http://socialmediabrisbane.blogspot.com/

The rumors are apparently true — at an event today at Facebook headquarters, the social networking site revealed that it will, in fact, be launching a deals service for Facebook Places. Watch out, Foursquare. Deals is a new application within Facebook’s iPhone app (which just got a refresh) that lets you find deals at nearby businesses. There are four types of deals: Individual Deals (for discounts, free stuff or other rewards), Friend Deals (where you and a pal claim something together), Loyalty Deals (for the regulars) and Charity Deals (which allow you to donate to a cause). The service is only available in the refreshed iPhone app, but Android users can access deals via touch.facebook.com (as they did when they wanted to use Places before the Android refresh). So how does it work? Users can find deals by looking for the yellow icon when go to check in using Places (see below). Simply click on the deal to claim it, and then show it to the cashier to cash in. Deals claimed will be shared on your News Feed, which will allow your friends to reap the same benefits if they so choose. Right now, Deals will be rolling out in the US over the next few days, but Facebook says it will be expanding over time. Currently, a ton of businesses are offering deals, including Chipotle, GAP and The Palms Las Vegas! You can check out more details on the Facebook blog. Facebook has also posted a video to show other merchants how they can start using the Deals platform. This announcement is …

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Business, Current, evolution, Media, Scenario, Social

08
Sep

Social Media Marketing And Facebook – Why You Need A Profile

author: admin category: hot trends

by Zero-X

Social Media Marketing And Facebook – Why You Need A Profile

Over the past few years, social networking sites enabled by Web 2.0 technologies have dramatically changed the way we use the Internet. What was once a one-way connection has transformed into a dynamic connective medium, allowing users to share a wide range of content including blogs, photos, videos, and much more.

Yet how have social networking sites like Facebook changed the way online marketers advertise online? For one, they’ve made our jobs much easier. Facebook is the ideal medium for advertising within an environment that’s viral by nature. These online social directories use an interactive format that allows users to create a personal profile, connect to other users, and share content.

In a sense, these users have already effectively segmented themselves, coming together through like interest groups and connecting through content. These behaviors, which are inherent to social media and enabled by Web 2.0, create valuable networks of targeted and specific demographic groups. Now more than ever, the “Net Generation” is becoming involved in social media and presenting online marketers with the chance to market to predefined segments of online users, positioning branded messages on sites where these users spend time online.

Moreover, these social networking sites are growing at an exponential rate, adding more and more users from more diverse backgrounds. Initially, Facebook was created only for college students, but last year, it was opened to anyone with an email address. According to Microsoft, Facebook is the sixth most trafficked site in the U.S., and now has over 73 million registered users in 40,000 different collegiate, high school, work-related, and geographic networks. This represents a 530% growth rate over one year alone.

The tactic through which advertisers communicate with these segmented online audiences is known as Social Media Marketing (SMM). SMM has become a popular tool for search engine optimization (SEO) thanks to its unique ability to improve website visibility, name recognition, and brand awareness among specific online audiences through the acquisition of a network of relevant links.

So what opportunities does Facebook present for targeted online marketing efforts? Among Internet users ages 18-24, Facebook placed first on the list of favorite sites in Youth Trends most recent survey. Over 70% of females ages 17-25 indicated that Facebook was their favorite site in terms of time spent online. For males, this figure was still a powerful 56%. These demographic is clearly technology-driven, thanks to their growing up in a culture that considers time online an integral aspect of daily life. More than half of those surveyed visited Facebook at least once a day, logging an average of 35 minutes on the site.

Furthermore, these users are familiar with online environments and are adept at seeking out and finding specific pieces of content they’re interested in. Thus, social networking sites, especially Facebook, present online marketers with the opportunity to engage users with advertising messages at critical moments of relevance.

So how can we utilize social media marketing to effectively engage these elusive audiences of young adults? Below are several ideas on how to utilize social media marketing on Facebook.

Connect Through Groups: Facebook has an infinite number of shared interest groups which users join for a myriad of reasons. These groups cover an unlimited number of subjects and interests, from marine biology to snowboarding to politics to rap music to Italian food. No matter what your interest or target market, there is a group for you. Take it from me. I’ve been a registered Facebook user, or “Facebooker” since 2003, and I’ve seen a group for everything, literally. Many even have a local focus, like Denver Broncos fan groups or Denver Chinese Students Group. Each of these groups has its own page with a forum, discussion board, photo gallery, etc. This is the best place to position messages meant for specific niche audiences, as you’re almost guaranteed everyone who sees it fits your target profile. In the past, when I was trying to drive traffic to a video site I was working for, I placed descriptive and enticing links to relevant videos on the group’s “wall,” or discussion board. I saw great results as many of the members of this particular group, which was devoted to skiing, followed these links to watch videos about their favorite sport, skiing.

Connect Through Applications: Recently, Facebook has opened up its platform to outside developers who have created innumerable applications, ranging from fantasy stock picking simulators to video games of “beer pong” to world maps marking desired travel destinations. Users can add as many of these applications as they like to their profiles, creating opportunities for marketers and developers alike to subtly integrate marketing messages into these applications and their functions. Many developers have already done so and are not doubt reaping some major benefits, not only through increased brand awareness but through traffic driven from Facebook, which many have bridged to their own sites.

Connect Through Content: Because Facebook allows users to post videos, images, links, photos, and more, advertisers can seamlessly utilize social media marketing strategies to connect with these groups through content. By positioning your content where your target audience is, you can be assured your brand will be right in front of their eyes as they interact with your message. Facebook is a repository for an endless amount of consumer data, what many experts have dubbed “a community in a box.” So why not leverage this data by getting involved? Connect through content.

Connect Through Events: As Facebook has grown, it has added an “Events” section where users can post information about upcoming events and then invite their Facebook friends to attend. The entire section of events is searchable, and users can quickly locate events they’re interested in, find the host’s name, location, time, and even a description of the event. What’s more, Facebook gives each event its own page, where users can RSVP, decline to attend, or even post information on the event page’s public discussion wall, like what to wear, what to bring, etc. This presents social media marketers with a valuable opportunity to post events and then invite people that are most likely interested in attending. In my own experience with this medium, I’ve created events for clients and then posted information and invites within groups that align. For example, when promoting an upcoming reggae concert or college football game, find as many groups related to reggae music, college football, music and sports that you can, and post the event information on their group discussion boards to ensure that anyone who’s interested now knows and attends.

Connect Through Mobile Devices: Just this week, Facebook announced that it has partnered with RIM, or Research In Motion, and their BlackBerry device. In addition to BlackBerrys, Facebook is accessible to a wide range of other mobile devices. This presents valuable opportunities for advertisers to reach potential customers on a local level, positioning their company presence at the moment of relevance.

Still, Facebook’s explosive growth hasn’t been without challenges. In response to criticism from a plethora of groups, Facebook recently added additional security measures in an effort to better protect private information. In addition to assuaging privacy fears, this is sure to encourage more users to join the site and share more information about themselves. Yet this will also force social media marketers to be more innovative and creative when identifying and locating target audiences.

As you can see, Facebook users have taken care of the segmentation process, connecting themselves through content and shared interests. These behaviors, which are inherent to social media and enabled by Web 2.0, create valuable networks of targeted and specific demographic groups. Now more than ever, the “Net Generation” is becoming involved in social media and presenting online marketers with the chance to market to predefined segments of online users, positioning branded messages on sites where these users spend time online.

The company I work for, Fusionbox, a Denver Internet marketing company, uses social media marketing to combine the objectives of Internet marketing with the capabilities of social media sites and Web 2.0 technologies. Click here for more information on social media marketing [http://running-with-the-bulls-seo.blogspot.com/2007/09/social-media-marketing-bridging-gap.html].

Essentially, our SMM services create powerful forms of viral marketing that leverage the large audiences and user communities of social media sites. Whether on MySpace, YouTube, Digg, Facebook, Del.icio.us, Flickr, or any number of others, SMM revolves around the creation and connection of users to companies through unique content.

For this reason, SMM can be utilized to build a network of links, spread brand messages, increase visibility and awareness, and even manage your company’s reputation online. After all, these social media sites each have millions of registered users, grouped into like-interest communities. Now all you have to do is discern where your target audience is congregating online. What more could a marketer ask for? No other channel allows companies to declare their identity, service offerings, value proposition and location within such a targeted environment.

Our team of experienced and innovative social media marketers will effectively position your website content in a targeted digital space where it will be seen by those you want to see it.

Fusionbox is a leader in applying Web 2.0 technologies to the Internet marketing domain. Our services have been aptly deemed Web Marketing 2.0 because of

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What if I told you to stop working day and night writing articles, posting blogs, setting up PPC campaigns, searching high and low for joint venture partners, creating videos … and all the other back breaking and boring stuff? You don’t need a website. You don’t need Google. You don’t need to create products. You don’t need to fork out on costly advertising. You don’t need any previous experience.
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Verizon demos an iPad app, Intel buys security and antivirus firm McAfee, and Facebook launches a location check-in service called Places.
Video Rating: 4 / 5

Social Media Marketing and Facebook

author: admin category: hot trends

Social Media Marketing and Facebook

Why You Need A Facebook “Profile” (If You Don’t Have One Already)